Uncommon Goods

At Uncommon Goods, I worked with an external agency to rebrand the company over the course of a month.

My main contribution was working on general marketing emails as well as trigger emails such as the order confirmation, abandon-cart emails, and post-purchase flows.

Wayfinder Waikiki

As the newest addition to the Springboard Hospitality group, I worked with Wayfinder Waikiki to launch their grand opening offer. Using the established brand voice, I created a series of welcome emails, promotional emails, and pre- and post-stay trigger emails.

Outbound Hotels

I teamed up with Outbound Hotels to reimagine what it means to love the outdoors. Not everyone summits mountains before breakfast, and that’s okay. Outdoorsy can be chill. It can even involve snacks. If you're outdoors, you're outdoorsy.

At Outbound Hotels, you can be as outdoorsy as you want to be.

Flair Airlines

As Canada's only independent Ultra Low-Cost Carrier (ULCC), Flair Airlines needed a rebrand and creative assets to communicate its value.

I worked with an external agency to develop Flair's "plane & simple" philosophy and conceptualized ways to pull it through the brand experience.