The Restoration Hotel

The Restoration Hotel Collection needed an intrepid introduction to their new Asheville property.

The Call of the Wild campaign beckoned new and returning guests to follow their instincts and allow their wild side to take over as they explored the hotel and its surroundings. I wrote the script and assisted in creative direction for the anthem video.

Some of us were never meant to be tamed.

I also created the editorial calendar and content for the hotel's publication that ran in tandem with the campaign.